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The program is designed to bring its fast casual concept on the road. The new Salsa Fresca food truck complements the restaurant chain’s recent announcement of a franchise initiative to create 100 new stores within five years.
The popular chain already has stores in Bedford Hills, Carmel, Cross River and Danbury.
Hungry patrons will be able to track where the food truck will appear next on Salsa Fresca's Facebook, Twitter (@SalsaFresca_), and Instagram pages.
The food truck will become a regular feature at special events throughout the New York and Connecticut market, bringing Salsa Fresca's own unique brand of freshness to area festivals, concerts and other community events.
The truck also is available for private events, creating an innovative concept for catering everything from festive private parties to casual wedding receptions, taco day at the office, or special corporate events.
"Our fresh, never-frozen ingredients have always been a big factor in our success and popularity," said Marc Miles, co-founder of Salsa Fresca Mexican Grill. "We've seen tremendous excitement around every new location, and the popular food truck trend gives us another opportunity to serve built-up demand in many other locations and at special events throughout Connecticut and New York."
The food truck will carry a wide selection of Salsa Fresca's most favorite offerings, including tacos, burrito bowls, nachos and much more.
Customers will be able to book the truck by calling 800-435-5140 or by sending an inquiry through its website at http://www.salsafrescagrill.com.
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